ADAM DONNELLY
Copywriter
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CW: Adam Donnelly
AD: Tyler Genovese
Focusing on the stress of a daily commute or getting stuck in traffic, we initiated a Waze takeover involving multiple banners and inbox emails for commuters who suffer from migraine.
Waze







Memes
Creating a series of memes that people with migraine can feel in their soul.




Social
For Migraine & Headache Awareness Month (MHAM), our social team decided to take over Twitter. We created 3 tiles designed to help people with migraine relieve their feed of triggers. They simply swipe the ad to find their migraine trigger and then tap to find relief by customizing their Twitter settings. This included: adjusting brightness, silencing notifications, and muting stressful words or stories.
In June 2022, this takeover was featured in Fierce Pharma, showing Nurtec ODT's continued battle against migraine.
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Dalle-mini reactive
